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Women Accessing Capital: Women, Money and Opportunity
If you are looking for a way to break down the barriers between your business and money, then go no further. Women Accessing Capital will provide the information and resources you need. Women Impacting Public Policy (WIPP), the nation’s largest nonpartisan women’s business group, proudly launches: “Women Accessing Capital: Women, Money and Opportunity.” The national program is designed to educate women business owners on all steps of accessing capital, from understanding and evaluating funding sources, creating a strong application for capital, to maintaining and managing growth.
“Women business owners often struggle for access to financing,” comments Sydnee Stein, Vice President/Business Development Officer at EagleBank and collaborator on the Women Accessing Capital initiative. “It is crucial now to have raw, honest conversations about why access to capital is such a struggle. As a banker, I want to lend to more women-owned businesses. Our problem is that many who approach us don’t yet have a healthy, sustainable business model that generates enough cash to repay a loan. We see Women Accessing Capital as the solution to our problem.”
According to the Center for Women’s Business Research, women owned businesses contribute $3 trillion in economic impact. Yet, women business owners who obtained money averaged four attempts to secure bank loans or lines of credit and twenty-two attempts to obtain equity capital. Nearly half of women business owners did not seek money in 2009, from which the Center for Women’s Business Research concluded that there is a “need for new thinking and programming to support women who seek to grow their businesses.”
Women Accessing Capital works to break down barriers between women and money, making securing capital an easier and more transparent process – a critical element to seizing and maximizing opportunity.
Barbara Kasoff, President and CEO of WIPP, states that “If women business owners were their own country, they would have the 5th largest GDP in the world. With the right strategies and access to money and opportunity, their business growth will not only continue to dominate but will improve the economic landscape for all Americans.”*
Specifically, program participants stand to gain information that can be immediately applied to advancing their businesses. Courses provide the necessary tools to competitively seek the appropriate type of funding, obtain money, and then manage a financed firm, taking it to the next level.
Terri McNally, President of Global Capital, Ltd. and national co-chair of WIPP’s Access to Capital Committee, identified that her endeavor is “to break the myth and show women the money. Our mission is to educate and arm course participants. We will commit to staying on the leading edge. Sharing what is working, who is lending, how to prepare, and what the options are when it comes to Access to Capital. Part of the fear that women have regarding debt is intimidation. We want to change that to confidence through knowledge, bringing in experts to discuss details through training webinars.”
“Information is power,” says Lisa Hanlon, Managing Principal at Teltech Communications, LLC and national co-chair of WIPP’s Access to Capital Committee. “WIPP provides concerted efforts to educate women on how to navigate the business environment to become successful entrepreneurs. A key phase of the learning process is understanding access to capital. Women need this information to compete and transform their determination to economic success.”
Women Accessing Capital training sessions begin by laying a foundation to evaluate if you are ready to seek funding. This area of the curriculum prepares your firm by identifying your business objectives and getting your financial and legal house in order. Women Accessing Capital guides you through picking the right monetary source, building a strong team and understanding what investors are looking for.
After laying the groundwork, Women Accessing Capital hones in on the actual application process – understanding how investors think, what they care about, and how to talk to them. In addition, courses cover what to expect from this relationship, how to report back to funders, as well as seeking other lines of credit for second growth.
Advanced training sessions aim to facilitate normal processes in a financed business. Topics range from keeping a business attractive to customers and financers, diversifying revenue stream, to maintaining growth.
Hear What Participants Are Saying!
“Yet again, the speaker made the subjects of marketing, branding, business plans so relevant to our plans of portrayal of our companies to the govt./business communities.”
“I appreciate a well-prepared presentation with good visuals to accompany the speaker. The WIPP presentations I saw in Washington this past April and the ones I have seen on Women Accessing Capital’s webinars have all been top-drawer presentations and done professionally. I like the “this is what we are going to talk about, this is what we are talking about, and this is what we talked about” formular…it works well. Thank you.”
“The instructor did a great job, very knowledgeable and also pleasant.”
“The presentation was both knowledgeable and concise. She used her time to convey a lot of material… I have already started to change the tone of my new [bank] relationship, and I feel good about implementing the input she provided.”
“I have heard the instructor present several webinars. She has added to the participants knowledge base without ever being redundant. She utilized the 45 minutes so effectively.”
About Women Impacting Public Policy (WIPP)
Women Impacting Public Policy is a national nonpartisan group comprising over half a million members. The non-profit organization is the public policy voice for 54 national Women in Business groups and is The Voice for Women in Business in Our Nation’s Capital. WIPP advocates for and on behalf of women and minorities in business in the legislative processes of our nation, creating economic opportunities and building bridges and alliances to other small business organizations. Visit www.WIPP.org.
*Center for Women’s Business Research